Educational Engagement in the Pantanal Region (Brazil)

Program name
Family farming - self-sustainability and generation transfer through connectivity, better financial capital management and innovation.


Program Objective
This educational program aims at supporting the young generation of small agricultural producers to develop the skills to improve their bargaining power in the value chain by better positioning themselves towards customers and financing institutions or searching for complementary activities and products.

It has got three main focus areas:
Family-farming sustainability by supporting them to develop the commercial capabilities to increase their power in the supply chain;
Next generation transfer (keep the youngsters as managers of their families properties)
Environmental - preserving the Pantanal biome through its macro-region (preventing it follows the same type of devastation going on in the Amazon)

Target group
The next generation of the small-holder property managers - teenagers attending the local technical school or a graduation program in Agroecology.

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  Graduate Students of Agroecology

The starting point is to analyze how the family perceives and values the profession of agricultural producer. To be an agricultural producer today is something rewarding or a frustrated choice? Is the current curriculum being implemented by the technical schools and universities in the country side enough to support the young generations to get their projects structured and to succeed in the country side? Ideally, the family should get the youngster involved in the farm management, because when it is only the father that coordinates the financial revenue, the children lose interest. Olacio Komori, Aug. 2011 (elected executive director of EcoJus and APOMS, and a family farmer with an organic coffee plantation)

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